Guruji Launches city search in Pune

Released on = January 4, 2007, 2:20 am

Press Release Author = Prasanth /Mutual PR

Industry = Internet & Online

Press Release Summary = Guruji.com, backed by Sequoia Capital India, has announced
city search for Pune. This will help Pune users to get acurate search results and
thus improving the user experience.Guruji.com is focused on providing better search
results to Indian consumers, by leveraging proprietary algorithms and data in the
Indian context. The company has assembled a farm of servers to index the entire
universe of Indian websites and is using propriety algorithms to go deep into the
Indian internet domain and fetch locally relevant results to search queries of
Indian consumers.


Press Release Body = Bangalore- January 4th, 2006: Guruji.com, backed by Sequoia
Capital India, has announced city search for Pune. This will help Pune users to get
acurate search results and thus improving the user experience.Guruji.com is focused
on providing better search results to Indian consumers, by leveraging proprietary
algorithms and data in the Indian context. The company has assembled a farm of
servers to index the entire universe of Indian websites and is using propriety
algorithms to go deep into the Indian internet domain and fetch locally relevant
results to search queries of Indian consumers.



According to a study done by the Internet and Mobile Association of India (IAMAI),
there are about 65 million people who use search engines in India and the current
size of market for search engine advertising is $50 million. This market is expected
to grow significantly over the next five years.



Anurag Dod, Co-Founder & CEO, Guruji.com said \"What sets us apart is our focus on
the Indian market and the Indian consumer. When an Indian consumer types in a search
key word like \"newspaper\" the results should show him websites of the top Indian
newspapers rather than other news sites which are not relevant to him. We have
worked very hard to build the best local search product in the market.\" he added.



Gaurav Mishra, Co-Founder & COO, Guruji.com explains \"90% of internet search queries
are local in nature, and Guruji.com will deliver better search results than any
other search engine in these instances. For example if a user types a search \"Pizza
in Pune \" or \"Chinese restaurant Juhu, Mumbai\" the user will be able to see local
business listings as well as articles, reviews, blogs, or any other web references.\"




About Guruji.com

Guruji.com is India\'s first internet search engine. Founded by two IIT Delhi
graduates, the company focuses on developing search products for enhancing the
Indian user experience. Crawl Technology, used by guruji.com, is a complex computing
system that crawls the web identifying Indian content using sophisticated
algorithms. The technology is built on a distributed architecture that can scale
with the growing needs of the users. It crawls the web, indexes the data that it
gathers and provides the user with a simple keyword based interface to get to the
data quickly and efficiently. Guruji.com aims to have the most comprehensive search
for Indian content on the web. To learn more about Guruji.com visit www.guruji.com.





Web Site = http://www.guruji.com

Contact Details = For more information, please contact:

Prasanth

9986732599

pchandran@mutualpr.com

Mutual PR

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